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Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.

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At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.

Subsequent city finalists would be judged on personality and social graces during citywide summer events.

She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.

The next day, based on the popularity of the visiting Inter-City Beauties, they were also entered into the Bather’s Revue.

In 1928, the protestors won, and the pageant was discontinued as commercial supporters withdrew in response to accusations that the pageant lacked decorum.

1920s Timeline September 25th: Atlantic City businessmen stage a “Fall Frolic” in order to attract tourists to the seasonal resort beyond the traditional end of summer, Labor Day. Decisions were made to increase the number of scheduled public attractions and make it a two-day event the following year.

Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.

In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.

They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.

Riding on a wave of popularity from the previous day, Margaret Gorman won this event, too.

Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.

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